Prodrive has revealed its most refined Racing Simulator to date — an exquisite fusion of cutting-edge motorsport technology and heritage British craftsmanship. First unveiled at Bang & Olufsen’s flagship store in Mayfair, the 2025 Prodrive Racing Simulator is more than a piece of racing equipment — it’s a commission-only design object for the modern collector, born at the intersection of performance, artistry, and luxury.
A Legacy Reimagined
Originally conceived by David Richards, former Formula 1 team principal, and legendary automotive designer Ian Callum, the Prodrive Racing Simulator already held cult status among motorsport purists. For 2025, the vision expands — incorporating bespoke finishes from some of the UK’s most storied artisans.
This year’s model sees the integration of:
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- Connolly leather upholstery – used by British royalty and in iconic Aston Martins
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- Vaughtons badging – the same firm responsible for crafting Olympic medals
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- A Pendennis lacquered wooden shell – inspired by the gloss and curvature of grand pianos and luxury yachts
These materials elevate the simulator into the realm of collectible design, blurring the lines between high-performance racing and high art.
Performance Beneath the Surface
While the exterior celebrates craftsmanship, the technical core of the Racing Simulator remains uncompromisingly professional. Inside its carbon-fiber monocoque chassis, users will find:
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- A 49-inch curved display for immersive track vision
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- An F1-grade steering wheel and pedal box that mirror real-world feedback and accuracy
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- A Bang & Olufsen sound system, complete with Beoplay HX headphones and optional Beosound A9 speaker, providing studio-grade sound
Everything is powered by a single discreet cable, reinforcing the minimalist, gallery-worthy silhouette.
Commission-Based Exclusivity
This isn’t a product you buy — it’s one you commission. Each unit is built to order, offering clients bespoke material and finish options. It is delivered with a custom Goodwool cover, reinforcing the sense of rarity and reverence that surrounds each build.
Beginning in July, the Racing Simulator will be showcased at Harrods and Auto Vivendi, allowing prospective clients to experience its immersive capabilities and unparalleled craftsmanship in person.
The Ultimate Fusion of Form and Function
The 2025 Prodrive Racing Simulator redefines what a simulator can be — a sculptural centerpiece, a tool of extreme precision, and a symbol of refined performance culture. Whether placed in a penthouse, studio, or private showroom, it stands as a testament to the evolving dialogue between motorsport, design, and British luxury.